Project 4

Revamped an existing website for a Vancouver-based LEGO rental service, improving its visual appeal and strengthening overall brand identity within the constraints of the Wix platform. With minimal existing content, a keyword-driven content strategy was developed through targeted research, expanding the site to align with user search intent and improve discoverability.

The redesign, combined with SEO-focused content implementation, increased search visibility, achieving a #1 ranking for “LEGO rental service Vancouver.”

As the business grew, an interactive business card was also designed per client request to support its expanding brand presence.

Brick Rental

Website redesign with SEO optimisation

June - July 2025

Before

After

Improvements

Improved the homepage by focusing not just on design, but on turning visitors into leads. Updated the look, branding, and assets while applying best SEO practices to make the site easier to find and perform better.

Redesigned the logo to strengthen branding and visual identity.
Enhanced the hero section to make it more engaging, with a clear call-to-action encouraging users to browse products.
Expanded key pages with keyword-optimised content, adding dedicated sections that better explain the service and guide users toward conversion through strategic CTAs.
Integrated a product carousel to effectively showcase available products.
Within 2–3 months, the website achieved the #1 ranking on Google for the query “lego rental service Vancouver.”